41 companies involved in Advertizing — trends and opportunities

TV Advertising Moving to Online Companies TV networks and content producers manage an annual USD 163 billion ad spend (of which about USD 63 billion goes to the US market). Until 2020, the allocation management event occurred each year in May – but COVID-19 ruined not only this year's event, but also the allocation plans. With major sports events being cancelled, postponed or scheduled with very short notice, advertisers are forced to adhere to a more proactive allocation model. COVID-19 may have come at an opportune time, as changes were already in the air. Disruptors offer a growing number of consumers, better measurability, and real-time pricing. Competing Digital platforms will be measured in key areas, such as - Consistent delivery and latency rate, - High-quality reach, and - Coverage of consumer segments.