TV Advertising Moving to Online Companies
TV networks and content producers manage an annual USD 163 billion ad spend (of which about USD 63 billion goes to the US market). Until 2020, the allocation management event occurred each year in May – but COVID-19 ruined not only this year's event, but also the allocation plans.
With major sports events being cancelled, postponed or scheduled with very short notice, advertisers are forced to adhere to a more proactive allocation model.
COVID-19 may have come at an opportune time, as changes were already in the air. Disruptors offer a growing number of consumers, better measurability, and real-time pricing. Competing Digital platforms will be measured in key areas, such as
- Consistent delivery and latency rate,
- High-quality reach, and
- Coverage of consumer segments.
Speculations about digital currencies being the next big thing made us work on deeper analysis and research. We concluded that blockchain technology-backed business models are scoping the future financial flows because about 85% of the world's central banks are actively working on some strategies to implement Central Bank Digital Currency (CBDC).
The present payment system needs a refresh, and digitalizing all of it appears opportune. In the absence of any valuable investment opportunity in CBDC, we consider opportunities in the digital payment ecosystem, in particular the service enablers. As of today, there are about 130 identified companies that are presently working or expected to work in the field of digital payments.
19,00 (CHF)
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