Ready Made Strategies

Small- and medium-sized businesses (SMB's) were hardest hit by the lockdowns. While proximity to their most valuable customers is certainly an advantage, getting information about their products and services out to the wider community will remain a challenge. We see considerable opportunities for social media platforms to provide plug-and-play solutions for SMB's. At present, just a fraction of these companies actively use advertising services. Moving forward, this number is expected to grow. For social apps, building a digital town is a feasible challenge because the required elements work very well independently; these include real-time inventory management, contactless payment systems, and delivery logistics.

For good or bad, the headlines came from the US. While the function of the social network is being questioned and reviewed, the long-term outlook does not change—users and corporations will make use of media facilities more than ever. With the Senate and the White House now under Democratic control, investors found renewed optimism in the prospect of a further, Democratic-led, much-needed fiscal stimulus. This reinforces our positive stand on equities, in particular on small caps, which should benefit from consumer support.